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Mari Luz Peinado

Mari Luz Peinado

Head of Digital Strategy, EL PAÍS

2025

Mari Luz Peinado is Head of Digital Strategy at El País (Spain).

She is responsible for the design and implementation of initiatives to accelerate the digital transformation of the newsroom. Mari Luz is also focused on the creation and development of new online products. El País has reached more than 400,000 subscriptions in less than 5 years.

She has developed her career as a journalist working on digital and innovation projects.