Speakers

Erika Marzano

Audience Development Manager, Deutsche Welle (DW)

Erika Marzano is an Audience Development Manager at Deutsche Welle (DW) in Bonn, where she leads central platform strategies for TikTok and X (formerly Twitter), supporting newsroom growth across regions from Asia to Africa to Latin America.

She specializes in short-form video, Gen Z engagement, and user-needs-driven journalism, with a strong focus on data-informed storytelling and platform optimization. Erika works at the intersection of editorial and audience strategy, helping journalists and teams foster meaningful connections with their audiences through innovative social media approaches.

She is also a trainer and speaker, having led workshops to empower journalists to navigate platforms like TikTok with confidence and editorial impact. Her academic background spans translation studies, European and international politics, and global journalism. Erika also contributes regularly to media publications on platform storytelling and engagement.