Speakers

Becca Aaronson

Co-Founder & Chief Product Officer, News Product Alliance

As Chief Product Officer at the News Product Alliance, Becca Aaronson leads initiatives that strengthen product practices across news organizations and support the development of sustainable, community-driven journalism. She co-founded the Alliance in 2020, raising $1.2 million in its first year, and has since helped grow the NPA into a global community of more than 3,000 news product professionals.

Becca’s work draws from deep experience in product strategy, audience research, design, engineering, and organizational change. Across every role, she has focused on aligning audience needs with editorial and business goals to create journalism products that serve both mission and sustainability.

Previously, Becca served as Director of Product at Chalkbeat. Her career began at The Texas Tribune, where she progressed from reporter to developer to the organization’s first product manager.